Increase your client base by going where they are.
Show your audience what makes you great.
Stay relevant to your clientele.
You try to develop your own marketing strategy by reading the latest blogs and even taking a few seminars. The problem is that much of the information you find doesn’t seem to fit your company's needs, or the scope of work is beyond your time commitment or skill set.
Together, our print and email newsletters create an effective marketing strategy for your remodeling business. We can help you target a small area, a specific demographic, or even individual neighborhoods. Our services let you stay in touch with existing clients, reconnect with past clients, and follow up with your prospects. You can drive local traffic to your site, increase social media followers, and stay connected in a non-intrusive way.
As specialists in the building industry, specifically working with home builders and remodelers, RT Marketing has spent decades developing and honing our newsletter programs to deliver top quality results and take the hard work off of you. Our print newsletters, email newsletters, or the combination of both can work as a stand-alone program; however they work best when incorporated into a well-rounded marketing plan. Check out the descriptions of each one below and then give us a call or fill out the form.
In each four-page issue, our writers write 3 timely articles designed to attract the attention of home owners and provide them with information pertaining to the latest in home trends and remodeling. These articles and photographs are printed on a "shell" that includes seasonal colors and unique graphic elements.
Next, we ask you to provide an article (or two) spotlighting your company. Most often these articles highlight a favorite project or service that promotes your company's overall abilities or a specific service. We reserve specific areas for this information, as shown in the animation. Your articles, along with your company branding and contact information, are laid out in a style to match the rest of the newsletter.
Then, after your approval, the shell is imprinted with your materials and the newsletter is mailed to your mailing list. This list can be provided by you or we will help you to develop a mailing list based on geographic and demographic factors.
To simplify the process even more, we offer two versions of our print newsletter. Depending on how much information you wish to provide each issue, you may choose one of the following:
We provide 3 articles, filling the inside spread and header photo area, leaving you with lots of space across the front and back covers. All of your materials, including photographs, are printed in full-color.
We provide 4 articles, filling the inside spread, header photo area, as well as the back cover and half of the front. If you feel you do not have the time or appropriate information to fill in pages 1 and 4, this version allows you to have a complete and beautiful print newsletter anyway. We only ask for a short amount of text to customize the newsletter to your company.
Our "Trends eNewsletter" provides an opportunity for you to stay in touch with your existing and prospective clients without overwhelming them with ads. Plus it's a very cost-effective method of marketing, often as low as pennies per contact.
At the beginning of the program, we develop a custom enewsletter shell that coordinates with your brand. We will work with you to match your website or other branding elements you've already been using, incorporating your company logo, contact information and company colors. We will also include awards, affiliations, and association logos, if you wish.
Our staff writers write one article per issue based on the latest trends in remodeling and custom home building. These articles are fresh, new and previously unpublished so you are getting a unique article specifically focused on your industry.
You then have the opportunity to provide an article that emphasizes your company. Common topics are recently completed projects, company events, or employees you wish to feature. You may also provide additional items such as favorite quotes or product highlights.
Finally we take all of this information, lay it out on the shell to create an attractive and informative email newsletter that your clients will enjoying receiving, and send it to your email list.
Typically remodelers and home builders are not trained in marketing or at least don't have the time to devote to it. That’s where we fit in. RT Marketing is solely focused on the building industry and more specifically home builders and home remodelers. We’ve been helping customers just like you for over 25 years. We can provide supplemental materials to improve an already effective marketing plan or help you to create a diverse and complete plan to accomplish your goals.
Whenever you are ready, give us a call or send us a message and let's start building an effective plan specifically designed around your needs.
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